I like this ad a lot. Sure, it's sort of simplistic, but it uses the always classic approach of making the other guy paint himself as a dumbass with his own words. It's like that game you used to play with your little brother where you grab his arm and make him hit himself in the face over and over, all while asking him "why are you hitting yourself? Why do you keep hitting yourself?" Then your father comes in to the room in a drunken rage and beats you with his belt and when you start crying angrily slurs "I'll give you something to cry about." Actually, the new ad isn't much like that at all, but it reminds me that this Sunday is visiting day at Sing Sing.
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